Building Brands That Connect—Visually and Emotionally

 

I'm a creative and strategic design leader with 15+ years of experience building and evolving visual identity systems for iconic CPG and retail brands.
I specialize in translating bold ideas into cohesive brand experiences—across packaging, digital and retail—that resonate with consumers and drive business impact.
 

As a people leader, I manage an in-house creative team of 4 designers and a project manager, fostering a collaborative environment where craft, curiosity, and strategic thinking thrive. I love the challenge of balancing creative vision with business strategy, production realities and consumer insights. Whether leading cross-functional teams or partnering with agencies, I bring a hands-on, thoughtful approach to every project.
 

I'm passionate about storytelling through design and committed to building a culture of craft excellence.

 

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